Sushmita Sen launches hair care brand Moehair for the Indian market
New Delhi 21st September 2017: After making a mark in fifty four countries around the world, American hair care brand Moehair launches for the Indian market. Moehair was launched at an opulent evening of fashion and scintillating music at The Leela Hotel in capital in the presence of noted names from the beauty and hair industry along with capitals glitterati. On this occasion, Bollywood heartthrob Sushmita Sen graced the evening as the chief guest.
While talking to media Mr. Syed U Sadaat, Director Moehair India said: “As I look at the growth over the years since our inception, I am extremely proud of what we have achieved, and even more excited about our outlook for an equally promising future. We have successfully transitioned from a local California start-up to become a respected firm, garnering business from across the globe, while earning our clients’ trust along the way. It is satisfying to know that we are able to help our clients build the strategic blueprints that enable them to connect and operate pivotal aspects of their business more efficiently. Customer satisfaction is the hallmark by which we measure our performance, and we hold ourselves, as do our clients, to the highest standards of quality.”
Moehair is an American brand that takes pride in developing innovative hair care solutions. Our founders are renowned industry experts on their featured art and talent.In pursuit of a new technology that would set the standard for hair care solutions, Moehair placed the hair stylist in mind while reformulating the process–creating a system made from natural ingredients that are considered non-toxic for the user. Currently, their products are sold in 54 countries around the world– the Middle East, South Asia, Eastern Europe, Australia and the United States. The products offer superior results while being gentle to the environment and to the users. Each of the formulas are patented and trademarked to protect our customers and distributors.
On the occasion of brand launch a hair show was also organized showcasing latest hair style and color trends that was beautifully choreographed by Mumbai’s Pranav Hamal. A Bollywood dance performance by HennaPanchal also enthralled the audiences.
Talking about the expansion plans of the brand, M. Khurshid Vakil, Director Moehair India said: “MOE Hair – India’s entry into the hair care industry is a well thought strategy. A category that has gradually matured over the last decade, with the consumers vary of the quality and diversity they are seeking in the products they use, our entry is apt and timely. MOE Hair products come with unique dynamics that would provide a new dimension to how hair care products are perceived, from the hair dressing fraternity and consumers alike. With Urban India’s women population of over 400 Million, out of which over 59% are aged 18 and above, combined by an eveincreasing aspirational lifestyle and sense of quality products, the numbers speak for itself when it comes to viability and sustainability of the concept.”
On this occasion while launching Moehair, Bollywood actress and former Miss Universe Sushmita Sen spoke to the audience on the importance of hair to a women and what role a hair stylist plays in making women look gorgeous and stylish.