Apple took the wraps off its 10th-anniversary-device — the grandeur iPhone X with high hopes back in September, 2017. It was truly disappointing to see one of the biggest smartphone giants to experience a fall by such a surprising margin. While the handset did not lack primary features, modern-day features that the Tim Cook-led firm is known to introduce with each of their flagship smartphones over years, it was the timing, unprecedented competition from rivals like Samsung and it’s exorbitant price that seems to have worked out against the former’s favour. Notably, the iPhone X was among the most expensive introductions made by Apple till date — a whopping $1,000. Moreover, Samsung’s Galaxy S8 and S8 Plus along with Note 8 smartphones more than overtook them, thanks to their loyal Android followers and disloyal Apple users who decided to abandon the former. Lastly, at the time of the launch, the Cupertino technology giant ended up delaying iPhone X’s launch date for sale by quite a bit. They traditionally make their heavily-anticipated offerings available within a week of its launch. However, that clearly did not take place as they faced production issues. Thus, leading to a subsequent delay of the launch of their smartphones. Despite of these so-called profound problems, Apple’s iPhone X smartphone managed to become the best-selling smartphone in the first quarter of 2018, a study by Strategy Analytics goes on to claim.
The Cupertino technology giant ended up having a great outing in the last quarter of 2018 — putting all three of their introductions, i.e. iPhone 8, iPhone 8 Plus as well as iPhone X together. The first best selling device award was bestowed upon iPhone X, followed by iPhone 8 and iPhone 8 Plus. Turns out, their two-year-old iPhone 7 smartphone did so well that it managed to get rounded off on the third position. Surprisingly, the only Android device that made it to the top five list was Xiaomi’s entry-level smartphone, the Redmi 5A. The Strategy Analytics report further went on to state that the Apple iPhone X managed to capture a total of five percent of the global smartphone market in the first quarter of 2018 itself. In other words, Apple managed to sell over 16 million units within a span of three months. Apple apparently experienced a great time shipping 12.5 million iPhone units, which ended up comprising a total of 3.6 percent share of the market. The figure was followed by Apple’s iPhone 8 Plus smartphone, which was shipped over 8.3 million units times, thereby comprising of roughly 2.4 percent share. Apple’s iPhone 7 smartphone, meanwhile, witnessed a 5.6 million units being shipped, thereby comprising of a record 21.5 million units — which is much greater than what took place at the time of their launch in the first quarter of 2017.
Talking about the first Android contender on the basis of the Strategy Analytics report — the Xiaomi Redmi 5A ended up witnessing a total of 5.4 million units shipped. Even though, it was considerably behind the Apple iPhone 7, it was a great achievement for Xiaomi as it ended up beating all the other Android players. To recall, Xiaomi took the wraps off its entry-level smartphone in the Chinese market back in October last year. They decided to bring it to the Indian market in November. The main reason why the smartphone ended up doing so well overall was because of its mouth-wateringly cheap price packaged with well-to-do features that satisfied most of the requirements of an average user. Well, it’s not entirely a loss for Apple now, is it?