Competition in the compact sub-4 meter sports utility vehicle (SUV) segment is increasing in the Indian market. With the arrival of Hyundai's new and India's first Connected SUV Venue, the competition in this segment is increasing even further.
Due to its launch, the challenge of making the remaining companies attractive to their customers is also increasing.
Hyundai Motor India recently launched its compact SUV Venue. The special thing is that this car has received more than 17,000 bookings. What is even more interesting is that the company has kept its price between Rs 6.5 lakh and Rs 11.11 lakh in the Indian market (ex-showroom, India). In this case, this car has become the cheapest car of the all-4m compact SUV segment.
Drivespark has given information from dealers and industry insiders that auto giant Maruti Suzuki is engaged in saving the sales of its popular car Vitara Brezza in this segment in India. The company is offering a cash discount of Rs 15,000 and an exchange bonus of Rs 15,000 on this car. Also, corporate bonuses up to Rs 3,000 are also being given by the company.
Apart from this, Tata Motors, one of the country's second-largest auto companies, is also in the footsteps of Maruti Suzuki and the company is offering cash discounts of 15,000 rupees with an exchange bonus of 15,000 rupees on Nexon's petrol and diesel variants. At the same time, corporate discounts of up to Rs 3,000 are being given here.
Similarly, on the EcoSport range from Ford Motor, exchange bonuses up to Rs 15,000, cash discounts up to Rs 10,000 and corporate discounts up to Rs 5,000. According to the information received, these discounts are being given especially in the metros, which include Mumbai and Delhi.