Gone are those days when you need to kill Gabbar to prove ‘Yeh Dosti Hum Nahi Todenge’. Password sharing of Netflix is the new norm of Friendship. But it looks this new norm is going to be outdated soon.
A UK based company Synamedia has developed a new Artificial Intelligent Solution that will help various online service providers (like video streaming platforms or digital tools) to detect sharing of login credentials with another person. CES 2019 is going on in Las Vegas, and the company showcased its AI tool in CES.
The tool developed by them is called Credentials Sharing Insight. This tool can analyse subscriber’s data given to it, let's say by Amazon Prime or Netflix. Once it gets the data, it can detect the sharing of credentials between friends, family members or selling online.
Tech review company The Verge explained about the working of the tool; “It works like this: a streaming service buys access to Synamedia’s platform, which analyzes data from all its users. It looks at a range of factors, like where an account is being accessed from, what time it’s used, what content is being watched and by what device, and so on. It then looks for patterns that indicate a shared password, and it gives the service provider a probability score — a guess at how certain the system is that it’s found an infringer.”
Company’s CPO, Mr Jean Marc Racine said in an official statement, “ Casual credentials sharing is becoming too expensive to ignore. Our new solution gives operators the ability to take action. Many casual users will be happy to pay an additional fee for a premium, shared service with a greater number of concurrent users. It’s a great way to keep honest people honest while benefiting from an incremental revenue stream.”
So, Companies have found a new solution. It’s high time, you too should find a new solution of how to strengthen your friendship without sharing your Netflix credentials.