Instagram has started rolling out a dedicated Shop page, which aims to highlight various brands and products for purchase, in the US. The new Shop page will also offer recommendations to users based on their profile and in-app activity. In an uninterrupted experience, customers can purchase any listed product without having to move away from the app. The payment process is powered by Facebook Pay.
Shop's payment services are handled via Facebook Pay that allows customers to securely save their debit or credit card information for quick payment needs. Facebook Pay is used for both purchases and donations.
It was noted that Instagram charges a selling fee for all purchases made on the app. Instagram has been slowly rolling out various shopping features on its app. In 2018, it allowed users to tag products in their photos and videos. In the following year, it allowed in-app purchases as well. The renovated Shop section now features separate sections, each with collections of various brands and their products. The feature is expected to be rolled out in more countries soon.